Campaign Manager is a web-based advertising management system for advertisers and agencies. It helps you manage your digital campaigns on websites and mobiles. It includes a strong set of features for ad serving, targeting, verification, and reporting.
They are often the most visible leader of a campaign. However, modern campaign managers, especially at the presidential level, are mostly concerned with implementing the strategy, not setting it up. Senior strategists are usually left out of political advisors, mainly pollution and media advisors.
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Track engagement metrics like opens and clicks, use hourly data to determine the best time to send your emails, and dig into performance by device, location, and mailbox provider.
Send from your domain with SPF, DKIM, and DMARC customization, and protect your reputation from bad actors with dedicated IPs and isolated sending domains.
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Ad creatives can be created within the campaign manager, uploaded from the studio, or brought in from an advertiser. Once the creative assets are uploaded, they can be managed and smuggled into the Campaign Manager.
Campaign Manager can also be used to create advertisements in your campaigns, including selecting ad properties and specifying creatives.
Advertisers are able to create custom attribution models within the campaign manager to understand how each channel performs.
Within the reporting module, there is a subdivision called validation. Here, advertisers can analyze their ads and tags and ensure that their advertising campaigns are shown to the right people on the right websites.
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