We provide you with an integrated SMTP system, 24/7 support, and API key management. We minimalist the risk of non-deliverance of email due to the server being down, thus resulting in inflow no of soft or hardbound.
Email delivery services are a priority for delivery of your brand. A high inbox delivery rate means that you can access your contact list which is good for your brand’s reputation and engagement.
Is it a priority for you to improve your brand deliverability? It must be. A higher inbox delivery rate means reaching more of your contact list which is great for your brand reputation and engagement.
Promotional SMTP service provider from India, which offers you the best mail delivery system series at minimal prices while not compromising with the quality of our services.
Promotional SMTP service provider from India also comes with many featuresuch as, Multiple domain, DKIM-Domainkeys Identified Mail, inbox Placements, etc.. Established and Operated, in India, Mailcot knows exactly what the Indian customers are looking for and thus knows how to serve them.
Track engagement metrics like opens and clicks, use hourly data to determine the best time to send your emails, and dig into performance by device, location, and mailbox provider.
Send from your domain with SPF, DKIM, and DMARC customization, and protect your reputation from bad actors with dedicated IPs and isolated sending domains.
Designed to grow with you, the platform scales to meet your needs, allowing you to do more whilst maintaining our simple and user-friendly interface.
Our Deliverability Services team has a suite of tools at their disposal to monitor the health of your reputation and sending infrastructure.
Documentation will allow you fully integrate the platform in less than 3 minutes.
Send emails directly from your application by reliable SMTP service.
Set Custom permissions and access levels to API keys.
Create lists and manage them through the Dashboard or API.
Segments will update dynamically, based on the rules you set.
Average response time less than 40 minutes. it is hard to find better service.
While we are focusing on solving the mail communication of the businesses, their owners can have more time and focus on their core responsibilities.
Once we see the potential in someone and recruit them we ensure that they get an environment in which they can actually realize their potential. Stress and pressure are the enemies of productivity and creativity, we aim to decrease them as much as possible.
Email deliverability is the ability to deliver emails to subscribers’ inboxes. It basically is the
likelihood of your campaign reaching people (existing or potential customers) through email
As the most used method to reach online users, with a huge ROI and conversion rate, email marketing offers a great potential for businesses. Due to its strong potential, email marketing started to become widely used method, which resulted in some misuses of the approach. To support this fact, we have the daily average number of emails, sent and received, reaching more than 200. Of course, not all of those are worth reading. Nor do we have the time to do so. This is how email services started to develop sophisticated filters. The main purpose of these filters is to fight against those misuses, preventing emails that do not fulfill the requirements from reaching the recipients. For online users this means that they will be spared of emails they do not need nor do they deserve their attention.
On the other hand, for businesses this means that email deliverability has become another obstacle in reaching their goals of converting online users into customers. Although it is an obstacle, and as such, it is something online marketers need to dwell on in order to develop a strategy, there are ways to overcome this obstacle.
Spam or junk mail is a form of unsolicited mail. Most spam emails include commercial
advertising. Sometimes, they are also used to spread computer viruses, that can even lead to
the recipient losing the computer data. A spam email is unwanted by the recipient, and the
recipient has not given the consent for his or her email to be used in such a way. Spammers
usually obtain the email addresses from publicly accessible sources.
On average, 1.8 emails are reported as spam each second (Source). This is a huge percent of
unwanted messages, so it is natural that email services are trying to fight them in order to
improve user experience.
Occasionally, a message may be marked as spam, even if the recipient has given the consent. In fact, millions of emails that are not spam end up in the spam folder anyway each day. This happens because spam filters have become very strict and any suspicious action may lead to sending an email directly to the spam box instead to the inbox.
This has a negative influence on email deliverability, which is why you need to understand spam filters, as well as explore other things that affect email deliverability.
Spam filters are in essence tools developed by email service providers to sort between wanted and unwanted email messages. Since methods of deception used by spammers have grown over the years, including hijacking users’ email account, using various server names and domains, etc. the need to develop a more radical way to fight spam was imposed. Spam filters are triggered by certain actions, as well as by specific words in the email.
Since email deliverability is so important, and it truly can determine the success of your campaign, you need to explore different ways to improve email deliverability.
Guidelines for writing a better email, including personalization, localization, etc. will help you
design high-performing emails, which will increase deliverability. You should also study
elements of a good email from the previous chapter, as this all combined makes an email
better, it increases the open rate and improves your reputation as a sender. This also has
impact on deliverability of the future campaigns.
Have permission Always make sure you have permission to send an email, as this way you increase the likelihood of getting your emails delivered and reduce the chance of being marked as spam. Ask the recipients to add you to their address book When the recipients add you to their address book, they confirm they want to receive the email from you, and any future emails are unlikely to end up in the spam box.
Sending from your own domain allows you to create a reputation of a trusted sender. Having a good reputation is extremely beneficial in terms of spam filters. The recipients will immediately recognize your domain in the sender field, which also increases the open rate.
Use A/B testing This method helps you compare different email campaigns. The results could help you understand how changing different aspects of the campaign may affect spam filters. Things to avoid if you want to get your email delivered Some practices are generally known as being suspicious and increase likelihood of being marked as spam, which is why it is best to avoid them.
The reputation is one of the factors analyzed by email service providers, and it may affect email deliverability. An IP address gains reputation over time. It means that if the emails sent from a certain IP address frequently end up in the spam folder, the reputation of this address is low. If you are managing a large number of emails, perhaps it would be the time to consider getting your own IP address. However, doing this will not improve your deliverability rate instantly, because with a new IP address you are starting from scratch, which means you will have to work hard to gain good reputation.
Neglecting Best practices are there for the reason. They help you design better emails, and those are the emails that do get delivered. Therefore, make sure you explore significance of personalization, an effective subject line, building your own mailing list, etc. because all of this is a step that leads you to higher email deliverability rate. Neglecting those will only lead to low-performance campaign.
It is very important to avoid being marked as spam in the first place, because this might lead to the spam box automatically next time. Understanding spam filters and guidelines for writing a better email will help you with this task.
Poor email design refers to the entire layout of the email, which can lack visual elements, it
might have confusing formatting, or it might not be mobile-friendly. All of these aspects
together will have negative effect on your email campaign, because the conversion rate will be
very low. Additionally, this could also lead to a high unsubscribe rate or spam reports.
To sum up, email deliverability is an important part of email marketing in general. The number of delivered emails directly affects the performance of the campaign, which is why this should be one of the high priorities in the process of planning and running an email campaign. Make sure you follow these suggestions and avoid common traps, as this will be a good starting point in getting your email message delivered.